Jurassic Park marks 30 years with Natural History Museum shop takeover

Published on: 10th February 2023

One of the Museum’s stores has been transformed into a replica of the film shop, selling a range of Jurassic Park merchandise including Funko Pop! and Lego.

© Trustees at Natural History Museum

The Natural History Museum in London is marking 30 years since the release of Jurassic Park with a transformation of one of its stores into a replica of the shop from the iconic 1993 film.

Opened on 8th February, in time for the half-term holidays, the shop stocks a wide range of licensed merchandise including Funko Pop! Jurassic Park dinosaur figures, which arrive later in the spring, the classic Jurassic Park logo t-shirt and Lego Jurassic Park sets.

Visitors will also be able to buy a product from the exclusive Natural History Museum x Jurassic Park collaboration range, including pin badges and key rings, and there will also be a T. rex Tubbz rubber duck from Numskull later this year.

Celebrating 30 years since the iconic Jurassic Park film first stomped onto screens, Universal Pictures, Amblin Entertainment and the Natural History Museum have collaborated to transform the store into a nostalgia-inducing replica of the shop from the franchise’s original film. The shop will be located near Earth Hall in the Museum’s Red Zone, home to the world’s most complete stegosaurus.

The whole family can get involved with a range of creative and entertaining toys, homeware gifts and apparel, all inspired by the blockbuster Jurassic Park film. More than just a store, visitors will be able to follow in Dr. Grant’s footsteps to enter through towering Jurassic Park gates, catch a glimpse of a T. rex snarling through the window and snatch a selfie with a dinosaur.

Adults who grew up with the original film can take a trip down memory lane, with a host of limited edition posters and prints to choose from, plus replica number plates and clothing decked out with the instantly recognisable Jurassic Park branding.

“The iconic Jurassic Park film is very close to our hearts and we cannot wait to host this unique retail experience for fans of all ages to enjoy,” said Sam Barnes, Retail commercial manager at the Natural History Museum.

“The Museum is home to world-famous dinosaurs so there couldn’t be a more appropriate location for this store. Our fantastic range of toys will inspire young minds to take interest in the fascinating world of natural history, while our homeware and prints will make great gifts for adults who grew up with this nostalgic treasure of a film.”

© Trustees at Natural History Museum

Paul Bufton, vice president EMEA, Universal Products and Experiences, said: ‘It’s a privilege to be celebrating 30 years of Jurassic Park. The Natural History Museum is one of the UK’s most iconic attractions and we couldn’t think of a more fitting collaboration. Together, we’ve created an innovative and engaging retail experience, and we are excited to be bring new and fun products to even more fans.”

The replica shop will be open until September 2023. Every purchase from the Natural History Museum shop and online store helps to support the Museum’s 350 scientists and their vital work, including finding solutions to the planetary emergency.

To find out more about events and activities at the Museum, including the much-anticipated arrival of Titanosaur: Life as the biggest dinosaur, visit



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