NEWS

Just 8% space left in Toy Fair Greenhouse Area

Published on: 4th July 2018

Toy Fair continues to support emerging talent via the Greenhouse Area, with just 8% space remaining for the 2019 event.

Toy Fair is continuing to support new companies from the ever-growing pool of talent within the toy industry through the Greenhouse Area, a centrally located zone dedicated to smaller and start-up companies looking to stamp their mark on the toy industry.

Due to the popularity of the area, the Greenhouse was extended by 80sqm last year to accommodate the high demand for exhibiting space, and this year the area will once again occupy the same extended space. The zone is selling out quicker than ever, with just 8% space remaining.

The intimate feel of the Greenhouse, which welcomes both first-time and returning exhibitors, is favoured by many who choose to return to the area year upon year.

Commenting on their first time exhibiting in the Greenhouse at Toy Fair 2018, Nikki Garner from Jumini said: “The atmosphere was fantastic – the whole place seemed to be buzzing. We had a very successful show and it was the perfect place to celebrate the launch of our Mr Men Little Miss range of wooden toys. We are a relatively young brand and our range is expanding all the time, so we need opportunities like these to showcase our toys to buyers who are receptive to something new, who are not afraid to move away from the big players – those are the buyers who make a beeline for the Greenhouse Area.”

Elsewhere on the show floor, Toy Fair has approximately 15% space overall remaining as the exhibition prepares to welcome VTech, Lego, Character Options, Bandai, Golden Bear, Fiesta Crafts, Tactic Games, Cobi, H. Grossman, and more next January.

Toy Fair 2019 will take place once again at Olympia, London from the 22nd-24th January 2019.

For exhibiting and sponsorship enquiries, please contact the Toy Fair team on 020 7701 7127 or e-mail Majen@btha.co.uk.

You can also follow Toy Fair on Twitter @ToyFairUK to keep up to date with all the latest news from the show and its exhibitors.

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