Just Play and The Toy Foundation partner on Ukraine Slinky

Published on: 9th June 2022

100% of profits from each Ukraine Relief Special Edition Slinky sold in the US will go towards funding Ukraine relief efforts.

Just Play has announced the release of a Ukraine Relief Special Edition Slinky in partnership with The Toy Foundation (TTF), which will help provide humanitarian aid for Ukrainian children and families. The blue and yellow Slinky is available now for $5, with 100% of profits funding Ukraine relief efforts through TTF’s Emergency Relief Fund.

“We are horrified by the unprovoked invasion in Ukraine, which has caused extreme destruction and chaos to innocent families,” said Charlie Emby, co-president of Just Play. “In partnering with The Toy Foundation, we proudly join the global toy industry in raising much-needed funds to provide aid and resources to the Ukrainian community, in particular the children who have been impacted by the devastation of war and deprived of the joys of childhood. We hope that by putting something as simple as a blue and yellow Slinky into the hands of Slinky fans everywhere, we can help ensure this crisis remains top of mind while providing additional support.”

“At The Toy Foundation, we aim to serve and support children everywhere with the benefits of play, especially those enduring incredible darkness across the country and globe,” added Pamela Mastrota, executive director of The Toy Foundation. “We are working with the play community to create a greater impact for Ukrainians in need and thank Just Play for its partnership and generosity. The funds raised from every Slinky purchased will help transport and deliver food, toys and other critical necessities to displaced Ukrainian children and families.”

The Ukraine Relief Special Edition Slinky was created through Just Play Cares, the philanthropic branch of the company that was established to expand the company’s charitable outreach to support families in need and child development programmes.

To learn more about The Toy Foundation’s work, visit


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