Just Play appoints two new country managers

Published on: 11th July 2023

The recent appointments include Sebastien Cardi as country manager for France and Alexis Lanzas as country manager for Iberia.

Sebastien Cardi

Just Play has announced the addition of two key hires who will expand the company’s presence worldwide, with Sebastien Cardi and Alexis Lanzas joining as country managers for France and Iberia respectively.

Shari Mann, Just Play’s head of International, stated: “We enthusiastically welcome Sebastien and Alexis to Just Play’s International Division. With extensive regional expertise and international perspective, they will be instrumental in expanding Just Play’s presence in key growth markets.”

In France, Sebastien Cardi will be responsible for developing commercial strategies tailored to the French market. Sebastien brings over 15 years experience in the toy industry to the role, having held senior sales positions at companies such as Hornby Hobbies and Famosa. Most recently, he served as general manager of Southern Europe at Funrise after successfully establishing its French office.

Alexis Lanzas

Alexis Lanzas, country manager for Iberia, will assume leadership and management responsibilities across all functional areas in the country. His primary objective will be to achieve sustainable and profitable growth in alignment with Just Play’s vision, values and objectives. With 26 years experience in the toy industry, Alexis has held key positions such as product manager at IMC Toys, marketing director at Ingo Devices, Licensing and Sales manager for Giromax and country manager for Schleich Iberia.

Just Play says it is confident that these strategic appointments will bolster its growth trajectory, strengthen its partnerships and further establish its position as a leader in the global toy industry.


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