Just Play takes over Hamleys windows ahead of Toy Fair

Published on: 20th January 2023

Just Play has taken over two showcase windows at Hamleys Regent Street store featuring Disney’s Mickey & Minnie and Sesame Street Elmo.

The Disney window features larger than life versions of character play sets for both Mickey and Minnie. Child size versions are available to buy on the first floor of Hamleys, in the pre-school section. There’s also a giant stylised version of Mickey from the Just Play Disney Doorables range, which will no doubt be sought out by keen fans and collectors of the fast growing range.

Taking pride of place in the second window is Sesame Street’s Elmo. The loveable and cheeky favourite is celebrating the launch of Just Play’s Potty Time Elmo, also available to buy on the first floor of the store. Fans of the classic show will be delighted to recognise the giant Elmo mirroring the potty training scene made famous worldwide via YouTube, with 23m views to date, as he masters his potty-training skills for the whole of London to see. A range of Sesame Street plush and learning toys is also available to purchase in store.

Anna Chapman, VP Marketing & Licensing at Just Play, commented: “We’re delighted to have kicked off 2023 with the brilliant windows at Hamleys flagship store, showcasing two of our biggest brands this year. We have many new fantastic products coming and are delighted to share the magic of play and much-loved characters with Hamleys’ customers.”

Readers are invited to visit Just Play at Stand B90 at London Toy Fair, which is taking place at Olympia London from 24th – 26th January 2023.

You can read more about Just Play’s new licensed toys for powerhouse brand Sesame Street in the January edition of Toy World here. For sales enquiries, contact

The window installations will be in store for the next four weeks.


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