Supporting Just Play UK’s growth plans, the agencies were selected for their expertise as well as their agility.
Just Play begins trading in the UK & Ireland from 1st January, and has signed up a new team of forward-thinking agencies to support the company’s ‘Digital First’ business strategy.
Havas Entertainment will lead Just Play UK’s media buying and is expertly placed to activate a balance of TV & digital campaigns to most effectively reach and convert todays’ consumer.
Tristan Brooks, managing partner at Havas Entertainment, said: “We are absolutely thrilled to be working as Just Play’s Media partner as the company grows its business in the UK. We look forward to working in partnership with the team to build exciting and engaging consumer campaigns.”
Norton PR will activate brand campaigns in-store and online whilst using its extensive influencer network and digital marketing expertise to drive product demand.
Emma Arthur, PR director at Norton PR, commented: “This is an amazing opportunity for us to work alongside the ambitious and forward thinking Just Play team across its licensed ranges and own IP lines. The team has a refreshingly open mind when it comes to getting creative with PR, in-store and influencer campaigns, so this promises to be an exciting time for the company going into 2022.”
Katie Gritt, head of Marketing Communications at Just Play UK, added: “We’re delighted to announce our partnership with two forward thinking agencies, Havas Entertainment and Norton PR. Kids are leading change and we have selected our agencies based on their ability to not only fully understand the toy industry but also to be agile enough to adapt effectively to customers ever changing behaviour. We are confident that both Havas Entertainment and Norton will effectively support our ambitious growth plans.”
The Just Play team spoke to Toy World in July this year, to discuss its plans for the upcoming UK launch. You can read the interview here. Look out for a follow up feature in Toy World’s January issue, with all the very latest from the company as it formally begins trading.
