Following time spent consulting for Just Play, Sujata Luther will assume a full-time role to support the growth and expansion of the company.

Just Play, the international company behind best-selling lines including Disney Doorables, Moonbug Entertainment’s CoComelon, Nickelodeon’s Blue’s Clues & You! and Slinky, has announced the appointment of Sujata Luther as the company’s president.

Sujata has spent time consulting for Just Play and, in her new position, will oversee the company’s day-to-day operations. Just Play’s founders and current co-Presidents, Geoffrey Greenberg and Charlie Emby, will transition to co-CEOs, focusing on long-term strategic planning and partnerships.

“We are excited for Sujata to helm our leadership team. Her many years of toy industry experience and expertise across strategy, insights, marketing and organizational design will be an invaluable asset to Just Play as we enter into a new phase of growth,” commented Charlie Emby and Geoffrey Greenberg in a joint statement. “We’re proud of the many years of success that our passionate and hard-working team has delivered, and we’ve never been more excited about what the future holds for Just Play.”

“My consulting tenure over the past year further reinforced my belief that Just Play embodies the ideal blend of creativity, energy and passion – factors that are so critical to success in this dynamic industry,” said Sujata Luther. “I look forward to partner with the impressive and talented organization, to guide Just Play’s growth, with a keen focus on our consumers and their needs.”

Prior to joining Just Play, Sujata held key executive roles across the industry including EVP of Consumer Insights at Nickelodeon, chief operating officer at MGA, and senior VP Global Consumer Insights and Strategy at Mattel.

Just Play announced the creation of its first European subsidiary last year, with a new UK-based team, which officially opened on 1st January 2022.