Kangaru, which produces scented stationery, toys and activities, will be adding further licensed brands to its offering in the coming months.
Two In 1 Direct’s Paul Fogarty will manage Kangaru’s UK business, adding his vast experience in toys and the children’s entertainment business within the UK in multiple sectors, as well as his ability to customise products, licensing and marketing for customers. The appointment of Two In 1 Direct will bring Kangaru’s uniquely designed ranges to retail stores in the United Kingdom and Eire territory.
“Two In One Direct is a strong partner for us,” said Joe DiPalma, CEO of Kangaru “We’re excited to bring our brands of scented toys and stationery to the UK and to have a representative available there to deliver our full line of products to our most important retailers and to help us customize those toys to their specific needs.”
Known for its innovation, licensing partnerships and manufacturing capabilities, Kangaru will also be announcing many new and exciting licensed brands to be added to its international product offering in the coming months.
“We have watched Kangaru grow and add so many new lines that our UK audience loves. We are pleased to bring Kangaru’s beloved brands such as Furzerts, Scentimals, Shmello’s, Twixie and many others to children in the UK, and Two In 1 Direct is the best company to do it,” commented Paul Fogarty. “We’re particularly excited about the opportunity to customize any line of products to suit our retailers’ unique needs. In addition, the licences that are to come from Kangaru are really exciting and are set to reinvigorate the craft and stationery categories.”
Two in 1 Direct was created to offer an alternative supply model for UK retailers. The company’s direct supply model is based upon a domestic stock proposition, in order to remove risk for retailers and offer a straightforward option for companies looking to enter the UK market. Paul told Toy World more about the company, which also has latest craze Cats vs. Pickles in its portfolio, in a recent interview here.