The Hello Kitty collectible launched this week with national chain, HMV, and impressive support from social media.
KAP Toys informed trade customers at the recent London Toy Fair that its Hello Kitty Cappuccino line was made for social media marketing. The individual cappuccino cups, which have a suggested retail price of around £4.99, simply need a splash of water to ignite the magic and reveal the Hello Kitty squishy within.
With eight different characters to collect, the simple reveal adds a magical element to the kawaii-style collectible, as kids watch the squishable, scented Hello Kitty character within pop up from the colourful coffee cup.
The range went on sale with retailers in January, and this week a major national chain, HMV, launched the product. A store colleague in Inverness was challenged to promote the product on the store’s TikTok account. After only five days, views are fast approaching 5,000,000 with nearly 1,000,000 likes.
KAP Toys managing director, Nathaniel Southworth, said: “It’s hard not to get emotional about these moments but we set up in business to find and bring toys like this to market, so this is fantastic to see. As ever, we are grateful to all our partners – and we will do all we can to keep people in stock.”
Hello Kitty enjoys a global fanbase with a demographic spanning both children and adults. The brand is fully supported in all forms of media and benefits from a Roblox game that boasts 12m monthly users and has racked up impressive play times.
Retailers know that Japanese anime is a growth trend and that Hello Kitty is a superstar in the world of kawaii.
Speaking to Toy World, Nat Southworth, added: “I keep having to pinch myself about the licences that we are now representing; Hello Kitty is a phenomenon. The team at Sbabam has created a brilliant capsule range that comes perfectly packaged for retail. We’ve already seen an explosion of interest on TikTok.”
Those interested in purchasing any KAP Toys products should email firstname.lastname@example.org or get in touch with their regular sales contact.
Readers can see the TikTok for themselves here.