KAP Toys has embarked on its first ever sampling programme with Marvel Mission Arena TCG introductory packs cover mounted on Toxic magazine.
From 26th April, consumers will be able to get their hands on an introductory pack of three cards for the Marvel Mission Arena trading card game (TCG) developed by Cicaboom, through purchasing a copy of Toxic magazine.
The sampling activity takes place across the UK and coincides with the launch of the expected summer blockbuster movie, Marvel’s Guardians of the Galaxy vol.3. The Marvel Mission Arena TCG launches from 26th April.
The packs are cover mounted on Toxic magazine, which goes on sale from 26th April across the nation. Retailers who carry Toxic magazine include grocery retailers Co-op, Tesco, Lidl, Sainsbury’s, Morrisons and Asda. A more specialist news distribution will see the cards reach into WH Smith, Spar and a number of independent stores throughout the UK.
The range was launched at Toy Fair this January by KAP Toys, and combines the appeal of the most globally loved superhero brand with deep, multi-faceted play suitable for players over the age of six years. Appealing to Marvel fans and TCG fans alike, each card is simultaneously a collector’s item and a game tool. With 219 cards to collect, all featuring curated illustrations of the heroes and villains of the Marvel Universe, the cards are must-have items as well as central to the gameplay.
The retail range comprises booster packs with an SRP of £4.99 and starter decks at SRP £19.99. Stock is available to order now from KAP Toys warehouse in Yorkshire.
KAP Toys managing director, Nathaniel Southworth, said: “As a company, we are delighted to see our product on the front cover and to have it in all those amazing retail locations. We know that this range from Cicaboom is exceptionally high quality and will be appreciated by fans of all ages. Thank you to the StoryhouseEgmont team for being so easy to worth with.”
To order any KAP Toys products, email orders@kaptoys.com or get in touch with the usual sales contacts.
