Influencers and celebrity parents were at the party which showcased recent launches including L.O.L. Suprise! Queens, World Travel and Minis.
TV personality, writer and activist Katie Piper was among stars and influencers celebrating L.O.L.Surprise! along with children’s confidence and the spirt of sisterhood at a special event on Saturday.
Spring has seen L.O.L. Surprise! launch the new L.O.L. Surprise! Queens series which celebrates the spirit of sisterhood and encourages children to embrace who they are; the World Travel series with a new storytelling travel theme; the all new Mini L.O.L. Surprise! series which allows fans to unbox their favourite O.M.G. characters now in miniature size, as well as play sets including the L.O.L. Surprise! Grill and Groove Campervan.
During the event there was also a live DJ set from fashion icon and new mum Laura Whitmore, while other celebrities included singer and actor Rachel Adedeji, Antony Costa and Rachel Stevens, who partied with their families.
With activities centred around children building confidence and celebrating self-expression, guests were treated to motivational workshops by award-winning speaker and mental health campaigner Inspiring Vanessa, an inspiration wall encouraging guests to share what inspires them, plus a one-of-a-kind giant throne and catwalk to ensure every child felt like royalty.
Smyths Toys Superstores welcomed three competition winning families to enjoy an exclusive VIP experience at the event, which also saw some of the UK’s biggest social media influencers, including family vlogger Casey Barker and author and activist Anne Welsh, who boasts over 1.1m Instagram followers, in attendance.