As brand ambassador, Katy will endorse and promote the Baby Annabell range, supporting the launch of a Baby Annabell doll with a brand new rocking feature. The new doll is designed to help little ones understand the importance of creating social and emotional bonds, through its interactive and role playing aspects. These are issues close to Katy’s heart and she will bring her personal experience to the role of ambassador for the Baby Annabell Christmas campaign.
Marian Davis, Marketing Manager for Zapf Creation, says: “We are delighted by the new partnership. Katy has all the qualities that make her the perfect Mumbassador for Zapf. She has experience of being both a mum and a media personality, and she is also a leading blogger and really appeals to the new generation of mums. We are confident that Katy will bring all her enthusiasm and insight to our campaign, raising the profile of Baby Annabell at a crucial time of year.”
Katy Hill, who has hosted on iconic shows such as Blue Peter and Hit40UK, and most recently This Morning and HeartFM, will be incorporating a range of media into her brand ambassador role. As celebrity spokesperson, Katy will be carrying out radio interviews for the brand across the UK and posting her views on social media, where she has a strong following. Katy also has an award-winning blog via which she will be supporting the launch of the new Baby Annabell doll by reviewing its new interactive movements, including the brand new rocking feature.