LICENSING NEWS

KD UK appointed as distributor for Little Baby Bum plush

Published on: 10th March 2016

Commonwealth Toys & Novelty has appointed KD to distribute its range of Little Baby Bum musical plush toys in the UK.

Little-Baby-Bum-480The toys are based on the popular YouTube series, a range of pre-school animations aimed at children aged six months to three years which follows loveable characters through storytelling and nursery rhymes.

The Little Baby Bum channel is the number one kids YouTube channel worldwide, with 17 million views per day.

The electronic plush will feature four nursery rhymes each, with six characters to collect including Mia, Twinkle Star and other favourites from the hit channel.

Seth Bishop, managing director of KD UK, commented: “Little Baby Bum fits perfectly with the direction the group is taking, as 2016 will see us diversify from the typical ELAs which we have historically been known for. We are very excited to be at the forefront of what we believe will be a fantastic success for a property which is already strong and continues to grow. We will be launching Little Baby Bum musical plush this June and will support the ongoing product programme with a targeted marketing campaign that speaks directly to the digitally engaged consumer and Little Baby Bum channel subscribers and viewers.”

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