LICENSING NEWS

KD UK partners with Educa-Borras

Published on: 7th December 2016

KD UK has announced a new strategic partnership with Educa-Borras, the pre-eminent Spanish manufacturer of games, puzzles and arts & crafts.

KD-UK-480The new partnership’s strong launch programme will be unveiled at London Toy Fair 2017 and will also include the Chicos brand of role-play, creative play and ride-on toys.

The agreement extends KD UK’s current product offering, with a quality and proven range of best-selling products across multiple categories, whilst providing Educa with an exclusive distribution partner in the UK market.

The new KD UK/Educa partnership will offer retail buyers exceptional business opportunities, as well as strong TV and marketing support across a number of key brands. Core focus ranges for Educa brand will include 3D Sculpture Puzzles, the international best-selling Lynx board game and award-winning Fofuchas, the number one arts and craft range in Spain. The core focus for the Chicos brand will be its licensed and Chicos brand role-play toys.

“The Educa Group catalogue offers a hugely rich high quality range of products for all ages, combining Educa’s prestigious own brands and popular children’s licences,” said Seth Bishop, MD at KD UK. “We are excited to work with Educa in 2017 and onwards.”

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