KD UK unveils Kurio Smart TV campaign

Published on: 21st August 2015

KD UK has revealed a new TV campaign to support the release of its Kurio Smart tablet.

kurio-480The campaign will air in the UK from 24th August across Disney, Nickelodeon and Cartoon Network.

The Kurio Smart is the latest in a successful line of electronic learning products from the brand. With its Windows OS, Microsoft Office programmes, motion gaming and powerful parental controls, Smart was recently reviewed by The Independent as being amongst the 10 best tablets for kids.

The commercial was written and produced by London creative agency Superhero.

Kyna Covington, KD UK’s trade marketing manager, said: “For the launch of Kurio Smart we wanted to create a truly smart commercial. We needed to communicate how the product is more than just a tablet. From homework to play it fits seamlessly into your life.”

You can watch the TV advert below:

KurioSmart 20 Final from Superhero on Vimeo.


Character Options’ Little Live Pets set for success this autumn/winter

Obituary: Michael Nunn

Britains partners with Rural Life Living Museum to mark centenary

Exclusive: IETP’s Sarah Ng on the most trusted responsible sourcing programme for toys

Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Silvergate’s Octonauts attraction opens at Sea Life centres

Spielwarenmesse to offer digital platform alongside live 2022 event

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club


Amazon blames social media for fake reviews