In his new role at Maxx Group, Ken will head up sales and marketing functions for YuMe Brands in EMEA with an emphasis on the toy business.

Maxx Group is proud to announce the appointment of toy industry veteran Ken Goodisson as commercial director, EMEA. In this newly created role, Ken is responsible for leading the sales and marketing functions for YuMe Brands in EMEA with an emphasis on the company’s toy business. The role will oversee the maintenance and expansion of sales efforts into all EMEA distribution channels, including DTR, distributor sales, and eCommerce, to achieve the company’s goals for toy growth and overall revenue.

Ken joins the maker of Stranger Things Upside Down Capsules from Bandai UK, where he served as head of Marketing. He has over 24 years in the toy industry as a commercial marketeer in EMEA, working with industry leaders Jakks Pacific, Hasbro and Vivid Imaginations (where he met his wife).

“Ken is an experienced toy industry sales and marketing talent, with deep experience at some of the top global toy companies,” said Michael Kwan, Maxx Group CEO. “His leadership, combined with our out-of-the-box creative, speed to market approach, and the rights we’ve secured from top licensors, including Disney, Hasbro, Netflix, Crunchy Roll, Nickelodeon and others, combine all the ingredients necessary to reach our ambitious revenue targets for 2022 and beyond.”

“Whilst most recently working on consultancy roles at Golden Bear and Bandai, Maxx Group offered an outstanding commercial director role no one could turn down,” commented Ken. “YuMe Toys is set for tremendous growth through IP development, licence acquisition and team expansion. I am proud to be part of this great team.”