Ken Goodisson joins Maxx Group as commercial director, EMEA

Published on: 8th June 2022

In his new role at Maxx Group, Ken will head up sales and marketing functions for YuMe Brands in EMEA with an emphasis on the toy business.

Maxx Group is proud to announce the appointment of toy industry veteran Ken Goodisson as commercial director, EMEA. In this newly created role, Ken is responsible for leading the sales and marketing functions for YuMe Brands in EMEA with an emphasis on the company’s toy business. The role will oversee the maintenance and expansion of sales efforts into all EMEA distribution channels, including DTR, distributor sales, and eCommerce, to achieve the company’s goals for toy growth and overall revenue.

Ken joins the maker of Stranger Things Upside Down Capsules from Bandai UK, where he served as head of Marketing. He has over 24 years in the toy industry as a commercial marketeer in EMEA, working with industry leaders Jakks Pacific, Hasbro and Vivid Imaginations (where he met his wife).

“Ken is an experienced toy industry sales and marketing talent, with deep experience at some of the top global toy companies,” said Michael Kwan, Maxx Group CEO. “His leadership, combined with our out-of-the-box creative, speed to market approach, and the rights we’ve secured from top licensors, including Disney, Hasbro, Netflix, Crunchy Roll, Nickelodeon and others, combine all the ingredients necessary to reach our ambitious revenue targets for 2022 and beyond.”

“Whilst most recently working on consultancy roles at Golden Bear and Bandai, Maxx Group offered an outstanding commercial director role no one could turn down,” commented Ken. “YuMe Toys is set for tremendous growth through IP development, licence acquisition and team expansion. I am proud to be part of this great team.”


Friday Blog

Forget about the price tag … it’s the Friday Blog!

Zuru unveils new Mini Brands collection in time for Christmas

Mojo Fun partners with Quercetti in exclusive distribution deal

Plus-Plus partners with Tumble Tots

Exclusive: Deddy Bears on the fright track

Exclusive: Asmodee’s Star Wars: Unlimited TCG

Tickets now available for Spielwarenmesse 2024

Exclusive: Curious Universe’s phenomenal five-year growth

Ravensburger launches UK’s tallest GraviTrax marble run

Mattel releases fourth Claudia Schiffer Barbie