LICENSING NEWS

Keynote speakers announced for Licensing Week Virtual

Published on: 12th June 2020

Attendees will have the opportunity to tune in to four keynote addresses throughout the week.

Licensing Week Virtual has announced keynote speakers for the event taking place from 15th-19th June. The five-day online event has been designed to bring the global licensing industry together through online learning experiences, matchmaking and a virtual exhibit floor.

Organised by the Global Licensing Group at Informa Markets and industry trade association Licensing International, attendees will have the opportunity to tune in to four keynote addresses from executives at Global Icons, Kraft Heinz, Netflix and ViacomCBS Consumer Products.

Held at 9:00am PST/17:00pm BST Monday through Thursday, each keynote address has been scheduled at times that are convenient for both European and US audiences and will be available to stream on-demand for an additional seven days.

“The licensing community, like many other businesses at this time, is looking for direction,” said Anna Knight, vice president, Global Licensing Group, Informa Markets. “We look forward to welcoming each of our keynote speakers who will provide listeners with a unique perspective on the landscape and how they have found business success through the licensing industry.”

The timetable of keynote speakers is as follows:

Monday 15th June: “Kraft Heinz: Leveraging Over 100 Years of Heritage” – speaker: Christopher Urban, vice president of Global Strategic Capabilities, The Kraft Heinz Company.

Tuesday 16th June: “The Future of Consumer Products and Retail: Top Industry Execs Share Where We Go From Here” – Speaker: Pam Kaufman, president, ViacomCBS Consumer Products; Geoffrey Greenberg, co-president, Just Play; Andrew Tucker, vice president, GMM Seasonal, Toys and GM, Family Dollar; Felicia Frazer, Random House; and Zion Doran, senior director, Integrated Promotions and Partnerships, Kellogg’s

Wednesday 17th June: “How to Create a Culture of Equality” – Speaker: Michelle King, director of Inclusion, Netflix, and author of the book, The Fix.

Thursday 18th June: “Invisible Marketing: A Hidden Tool for Connecting with Consumers Through Licensing Partnerships” – Speaker: Jeff Lotman, chief executive officer, Global Icons.

Additional content programmed includes sessions on hot topics affecting the licensing industry, courses under the Licensing University banner from Licensing International, and networking events that range from meditation to a fitness break with the NFL Players Association, live trivia and much more.

For more information and to register to attend the event and any keynote presentation for free, click here.

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