NEWS

Kid K’Nex benefits from celebrity endorsement

Published on: 17th June 2020

Peter Andre, the singer, song-writer and TV personality, enjoyed some family time with the popular brand over the weekend. 

The team at Basic Fun is pleased to have seen some celebrity construction play taking place recently, as Peter Andre and his family took to YouTube and Instagram with some Kid K’Nex.

The star, his wife Emily and his youngest child, Theo, had fun together as they constructed faces and monsters using a Kid K’Nex Budding Builders Set. The segment came as part of his popular Life with the Andres playlist on the Sun Newspaper’s YouTube channel.

Holly Lackey, head of marketing, Basic Fun, commented: “Peter’s video and social posts perfectly demonstrate the instant play appeal of Kid K’Nex, not to mention the varied projects each kit can create.”

This latest activity comes as Basic Fun plans its autumn PR campaigns across the core K’Nex and Kid K’Nex brands which will include digital placement, parent ambassadors plus celebrity endorsements.

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