Kiddimoto involves children in the development process

Published on: 23rd September 2013

Children aged from 2-12 years will get the chance to shape the future of toys as they take an active role in new product development at Kiddimoto.kiddimotobrandambassadors30

The wheeled toy, helmet and glove developer has announced that its new product development will include input from some lucky kids.

This year will see ten Kiddimoto Ambassadors recruited to fine-tune products that are in the pipeline to be launched. Their comments will play a major part in whether that product goes to market.

Each ambassador will get a special Kiddimoto pack including membership card, certificate, helmet, gloves and t-shirt to welcome them to Kiddimoto.

Simon Booth, Kiddimoto boss, said: “It is such a simple solution – you get children to review your products before they go to market to make sure they appeal to them and are successful.

“Each Kiddimoto Ambassador will get to keep at least one sample a year so they can ride round on the latest bikes or BoxKarts, and wear the latest helmets and gloves to keep themselves safe.”

Children will have to apply through an online application explaining why they would be a good product tester, what their favourite Kiddimoto product is and what they want to be when they grow up. The ten successful ambassadors will be announced in January 2014.

With unique products including the Hero range of world champion motorcycle race replicas, the retro 60s-inspired Scooter range and all-action Kurves, Kiddimoto offers an iconic range of balance bikes. Kiddimoto’s latest product, BoxKart, offers a glimpse of an age when soapbox racers ruled the hills with added contemporary touches, and brings the whole family together as they build it and then play with it together.

For further information on Kidimoto’s products, visit Alternatively email or phone 01749 871 175.

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