Kidicraft expands sales team to support long-term growth

Published on: 18th January 2022

The seven new appointments will bolster Kidicraft’s company growth amidst continued strong demand for its products.

Pictured clockwise from top right are: Bob Duxbury, David Neale, Steve Davies and Craig Kidd.

Kidicraft is kick starting 2022 with the addition of seven new sales agents taking the team to 11 in total.

The company has welcomed Bob Duxbury, sales agent for the North East; Craig Kidd, business development manager; Steve Davies, sales agent for Wales; Trish Easter, sales agent for the South West, and Sarah Hobbs, sales agent for the Midlands. Working alongside Craig Kidd will be David Neale, and Sarah Hobbs will be joined by Victoria Wilkinson to strengthen those areas further.

Bob Duxbury was first introduced to the sales industry by his father who worked for Rosebud Mattel when Mattel first came to the UK. Bob brings a wealth of puzzle knowledge with him having worked for Gibsons for 31 years.

Craig Kidd will be focusing on Kidicraft’s key account customers and working closely with David Neale. Craig has worked in the industry for over two years, while David is now into his fourth year within the toy industry.

Steve Davies brings with him over 25 years of experience within the gift, toy and greetings industry, while Trish Easter has spent 16 years working in the gift industry.

Pictured, left to right, are Vicky Wilkinson, Sarah Hobbs and Trish Easter.

Sarah Hobbs and Victoria Wilkinson are lifelong friends and have worked together in the gift industry for many years covering the Midlands. They feel that Kidicraft’s portfolio is the perfect addition for their customers and are looking forward to showcasing Kidicraft’s range of jigsaw puzzles.

The new agents are joining Kidicraft at an exciting time with new product launches from Star Wars, Marvel and Discovery. 2022 is set to be a very busy year for Kidicraft and the seven new additions to the sales team will support the long-term growth of the company.



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