NEWS

Kidicraft unveils new Plush and 3D Puzzle collection

Published on: 29th March 2021

A new addition to Kidicraft’s portfolio, the Plush and 3D Puzzle range includes four plush characters that each accompany a 300-piece Prime 3D puzzle.

Kidicraft is pleased to announce that the long awaited Plush and 3D Puzzle range has arrived and is available now.

The Plush and 3D Puzzle range includes four characters that are sure to be popular: Harry Potter, Hermione Granger, Batman and Superman. Each Plush & Puzzle SKU has an appealing plush character which stands approximately 18cm tall, accompanied by a 300-piece puzzle.

The puzzles have been manufactured using new Prime 3D lens technology, to give great depth and motion to the images. Once completed, each puzzle measures 46 x 31cm.

The Plush and Puzzle range is suitable for children of at least six years.

Roy Greenwood, managing director at Kidicraft, told Toy World: “The new Plush & Puzzle range, featuring Harry Potter, Batman and more, opens up a whole new area for us and has already received great advanced orders.

Kidicraft has enjoyed great success with its existing 3D-effect lenticular puzzles, and believes that image quality is key. Puzzles right across the range feature scenes that lend themselves well to lenticular image technology. “Our 3D effect licensed puzzle ranges are unique and are not widely available elsewhere,” explained Roy. “Plus, we have some great artwork partners with whom we work very closely to ensure our offering is constantly improving.”

Kidicraft is also working hard to support its retail partners at the moment. Roy explains: “There has been extreme pressure on prices across all categories, which have been impacted by the huge increase of import freight costs. However, as we manufactured and imported significant quantities of puzzles prior to most of this, we have taken a view to hold our 2020 prices until July 2021.”

For further details, contact sales@Kidicraft.com or telephone 01282 505988 or see the Kidicraft website.

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