BakuTour hits the high street, inviting kids to once again become immersed in the battling phenomenon.
Spin Master has been busy reigniting the brawling excitement of Bakugan, the global toy hit that captured kids’ imaginations a decade ago. A newly evolved anime series, innovative toy line, card game and mobile app have all been developed to build on the brand’s rich heritage and fan-base.
With a mass of global activity in place, Spin Master UK, through activation experts Coalition Event Services, has created pop up Bakugan Brawling Stations in toy stores and shopping centres from August through to October half term. Additionally, 165 Entertainer stores have been offering weekly Brawling sessions throughout the summer from their own in-house BakuMasters. By the time the tour ends, more than 20,000 kids will have answered the ‘Call to Brawl’.
Visitors to the activations have had the chance to battle with BakuMasters and other kids, plus receive Brawler and Bakucore samples and game cards to start off their collections.
A rich product line – including Basic and Ultra Brawlers, the 3-pack Starter Sets, and the Bakugan Battle Arena -along with these organised events, have given fans the opportunity to become the ultimate BaKuMasters. And with a host of UK influencers also getting behind the brand, Spin Master is sure that Bakugan will be a significant player this Christmas.
UK senior brand manager Simone Palombi said: “Feedback from the tour has been incredible. The activities have generated an impressive uplift in sales, and we’re getting very positive responses to other activities including influencer and social media activations that we’re creating to run alongside our experiential events. This reimagined franchise has maintained the essence of what kids got excited about 10 years ago, and, with exciting new features, it’s clear that we’ve succeeded in starting to inspire an entirely new generation of children to watch, collect and Bakugan Brawl.”