Spielwarenmesse has also announced that AHK Indien will be the company’s representative in India moving forward.
Spielwarenmesse eG has been operating in the Indian market for the past eight years. During this period, the exhibition organiser and marketing services provider has successfully launched Kids India which has established itself as India’s largest B2B toy fair. Kids India will not be opening its doors in Mumbai this year due to the unpredictable situation linked to the coronavirus in India, which makes it impossible to stage the fair in a safe and efficient environment. Consequently the organisers have introduced new strategic measures. On 1st June, the Indo-German Chamber of Commerce (AHK Indien) became the company’s representative in India. Spielwarenmesse eG’s global network already comprises 58 international representatives serving 104 countries.
In future, AHK Indien will provide companies, trade visitors and media representatives with all the information they need to participate in trade fairs; from exhibitor and visitor registration to organising travel. The next major project on the agenda is the Spielwarenmesse. Taking place in Nuremberg from 27th – 31st January 2021, the event is already in the planning phase and is making allowances for the current situation. The booking deadline for exhibitors has been extended to 31st July 2020 as a result.
Spielwarenmesse eG is placing its trust in AHK Indien’s highly experienced team. Having worked with AHK Indien during its first steps onto the Indian market, Spielwarenmesse eG is confident that this partnership will be as successful as before. Accounting for more than 20% of the world’s population of under 25-year-olds, India’s growth rates for consumer products, especially for toys and children’s products, have soared in recent years.
Ernst Kick, CEO Spielwarenmesse eG, commented: “We’re delighted to be able to rely on the professional support of AHK Indien. We still see a bright future and great potential in this country, which is synonymous with advanced urbanisation and a rapidly growing, well-educated middle class.”