WORLD NEWS

Kids India demonstrates its international standing

Published on: 12th September 2018

5,356 trade visitors made their way to the Bombay Convention & Exhibition Center in Mumbai from 4th-6th September. 

Kids India attracted 106 top buyers from 29 different countries, plus 160 manufacturers and suppliers showing more than 300 brands.

Katharina Janotta, managing director of Spielwarenmesse India, commented: “Kids India brings together the best from the industry. Our aim was to strengthen the fair by further advancing the high quality standards of not only the exhibitors and visitors but also our services. We’re very glad that our efforts were appreciated by this year’s participants, which is reflected in numerous stand bookings for Kids India 2019.”

Ernst Kick, CEO of Spielwarenmesse eG, added: “The Indian toy industry is clearly gaining more and more momentum every year. We’re seeing a continuous rise in international attention at Kids India. Given that the quality of products from India is constantly improving, it’s safe to say that India is on its way to becoming the next manufacturing hub.”

The Sports Arena made its debut this year and was widely hailed as a highlight of the show, encouraging attendees to gain hands-on experience with the sports goods on show. The TrendingNow Pavilion showcased the two main trends in India for the next trading year: Express Yourself featured products that stimulate creativity and imagination, while Tech Toys, as the name suggests, focussed on technological toys.

Kids India’s supporting programme included concurrent seminars covering hot topics such as toy safety, toy trends, the opportunities and challenges facing the industry and retail store concepts.

Katharina concluded: “Kids India is determined to contribute sustainably to raising awareness among parents and the industry of the important role that toys play in a child’s development. This commitment is reflected in our initiatives to improve visitor and exhibitor quality, in our special areas and the focal topics in our seminar programme.”

The next Kids India will take place in Mumbai from 26th – 28th September 2019.

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