More than 10,000 visitors travelled to the fair to explore the latest trends in the Russian market for the coming year.

The 12th Kids Russia 2018, the International Trade Fair for our Children’s World, ran in the Crocus Expo International Exhibition Centre in Moscow from 27th February to 1st March 2018, opening a new season for the Russian toy industry.

Filling an area of 9,000 square metres, 240 companies from 13 countries presented the entire spectrum of children’s products – including toys and products for newborns and toddlers, furniture for kids, school and hobby goods, products for playgrounds, outdoor activities and sports and party articles. Kids Russia is organised by Grand Expo, a joint undertaking between Spielwarenmesse and Russian toy manufacturers. In keeping with tradition, the trade fair ran alongside Licensing World Russia, the only licensing-themed fair to be staged in Russia and the CIS.

Ernst Kick, CEO, Spielwarenmesse eG, commented: “The Russian retail trade holds much promise in what is the world’s biggest country in terms of land mass. In this context, Russia is still leading in Eastern Europe and ranks among the top destinations for foreign investment.”

Attendees to the show were presented with an updated business agenda featuring special events and zones, including new products on display in the What’s New! centre. Keynote speakers shared their knowledge within the context of the Business Programme, while panel discussions, seminars and workshops gave participants important insights into exclusive market research on the Russian toy industry. The Retailer Forum focused, among others, on the retail trade and toys.

The next Kids Russia takes place from 27th February to 1st March 2019 in Moscow. Further information on Kids Russia can be found here.