The Somerset-based toy shop first opened its doors on 11th April 1998.
The shop was founded by husband and wife Lee and Sarah with just a £500 budget. It started out stocking just baby clothes and nursery equipment, which came from their own children and donations from friends and family. Over time the shop expanded into more baby products, before adding toys. Lee and Sarah then wanted to expand their business into the toys and games sector, so became a Toymaster member in 2009.
Lee told Toy World: “Over the last 20 years, a lot has changed in retail. The advice I would give is to be wary of what you purchase, try not to go for too many fads, and you will make mistakes, but you can learn from them over the years as we have, and we are still learning now 20 years on. You will get stronger from your mistakes, but research and get to know your customers and get involved in the communities. For our 20th Birthday we have got involved with eight local schools taking up a competition, and we have had over 400 entries. I’m glad that we’ve survived the last 20 years, and I’ve just signed a lease for another 10 years so we are not going anywhere. I’m looking forward to the next 10 years in business because I think it is going to be quite interesting with the way the industry is going.”
Toy World’s full interview with Lee can be found in the May issue’s Talking Shop feature.