Kids Turkey opens online registration for trade buyers

Published on: 28th June 2018

Registration for the World of Toy’s Pavilion ends on 30th June. 

From 4th to 7th October, at the Istanbul Expo Center (IFM), Kids Turkey exhibitors will showcase current trends and developments in toys, hobby, sports and leisure goods, products for babies and toddlers as well as licensing. To make exhibiting at the fair more accessible to international companies, Spielwarenmesse is once again organising the World of Toys Pavilion.

Kids Turkey is the most important industry gathering for Turkey’s toy industry as well as for the Middle East, as Ernst Kick, CEO of Spielwarenmesse eG, explains. “The trade fair brings together the key players and decision makers,” he says. “It provides them with an ideal platform for sharing ideas and forging new business contacts. This creates a perfect backdrop for networking between industry representatives and retailers and buyers.”

Last year’s event saw 132 companies from five different countries present their innovations, with 87% of exhibitors describing their time at the fair as a success. Kids Turkey also attracted 7,746 visitors from 45 countries in 2017, with 94% stating that they were either happy or very happy with their visit.

From 1st July onwards, trade buyers can register online at and secure their ticket well in advance of the fair. Visitors can once again make use of the Matchmaking Programme to ensure that their time at the fair is used as efficiently as possible. The programme enables visitors to search for suitable trading partners and to arrange meetings with them during Kids Turkey. The online form can be found on the website at

The World of Toys Pavilion, which is almost fully booked, gives international companies the opportunity to present their ideas and products to a specialist audience. The closing date for booking a stand in the Pavilion is 30th June.


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