In his new role, Joe Purchase will be working across KidsKnowBest’s client teams to foster and maintain strong long-term client relationships.
The data-led creative media agency KidsKnowBest continues to expand its talented commercial team, this time with the appointment of Joe Purchase as new senior account manager.
In a post on the company’s LinkedIn page, Emma Fry, KidsKnowBest account director, said: “Joe has joined KidsKnowBest as senior account manager, bridging the gap between driving sales of our partners and client happiness and success. Joe’s years of experience in the agency world building close long-term client relationships, blended with internal operational excellence, is a welcome addition to our rapidly-expanding commercial team.”
As outlined by Toy World’s assistant editor Sam Giltrow in the April issue, toy companies are turning to the full-service, London-based agency to find new avenues to promote their product and utilise the expertise from the company, which reaps its data and insight from listening to children and finding out what is going on in their lives.
KidsKnowBest speaks to thousands of kids globally each month, using in-house first party data tools, including YakYak, a quiz app, and also through Youth Trend Spotting (YTS), an intelligence arm of KidsKnowBest, to discover what they are watching and where they are watching it. That data is then used to pinpoint exactly where toy companies should be promoting their product, whether it’s across social media or on-demand streaming services, as well as working with influencers and creators.
As well as building out its UK team, the company also has its sights firmly set on international expansion: co-founder and CEO Joel Silverman’s eventual goal is to open another office in the US.
“For the next year, our main focus will be expanding on the relationships we have with our current partners and building our presence in the US, because ultimately many of our clients have global HQs there,” he says. “After that, I want us to expand into the APAC region – it is the biggest growth area, the Asian market is going to be huge.”
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