The appointments are in the data and performance arm of the KidsKnowBest business and come amid both territorial and technological growth.
Full-service communications agency KidsKnowBest has announced the two key hires of Agnieszka Kendrick and George Sinnott in the roles of performance director and growth manager respectively.
Agnieszka joins from Metia, where she was the global Paid Media lead. Previously, she worked at agencies including TBG Digital (now part of Sprinklr) and ForwardPMX, where she led the Nike performance team. She begins at KidsKnowBest during a period of expansion, as it dials up its data-driven media offering and internal planning tools.
Commenting on her move, Agnieszka said: “KKB is leading the way when it comes to understanding the wants and needs of the future consumer and I am so excited to be joining as performance director. The team’s disruptive approach to the way media agencies should behave matches the ambitions I am looking for in the next step of my career.”
George Sinnott joins from Rise At Seven, where he moved through their ranks as quickly as the company expanded, starting as digital analyst and rising to Data & Insights manager.
He begins his career at KidsKnowBest as growth manager, where he will be optimising all internal processes for the agency, ensuring campaigns are as effective as possible for clients along with advising the tech team on AdTech tools being built to accelerate the success of projects.
George commented: “”I’m really excited to be joining KidsKnowBest as growth manager, they do some incredible work and have a fantastic roster of clients for me to get stuck into. I’m looking forward to being part of some exciting projects and being involved in taking KidsKnowBest and its product suite to the next level.”
The appointments mark a moment of real drive from KidsKnowBest as the company embarks on new territories (US and EMEA) and moves even further into the data and technological side of its offering.
Rob Lough, co-founder and chief brand Officer at KidsKnowBest explained the double hire: “At KidsKnowBest, we’re unashamedly hyper-ambitious in our plans, we know the rich data and insights powering our strategy are only as good as the personnel making sense of it. Agi and George both fit the bill perfectly, they are both extremely tech-driven in their thought process, brilliant thinkers and specialists in their domain.”
Peter Robinson, chief strategy officer, added: “Agi and George are pivotal hires as we continue to grow out both the agency and product side of the KKB business. A huge part of our business remains the ability to bring to life the voices of future consumers. They both have vast experience in utilising insights to find and engage consumers and audiences. I’m really excited to see how they influence our data intelligence and continue to build our reputation as global leaders amongst brands and content owners.”