The move responds to growing client need for considered performance marketing support across search and eCommerce, particularly for Amazon Marketing.
KidsKnowBest, the creative agency with a focus on youth, is bolstering its performance marketing division with a suite of new hires. The added talent will be working to expand the agency’s paid media offering to deliver wider performance marketing campaigns.
The recent appointments, in newly formed roles are Camila del Mazo Nales, senior paid social executive; Michael Heming, eCommerce manager; and Daniel Foot, PPC manager – reporting to Ulrika Lundvall, head of Paid Media at KidsKnowBest
Camila joins the agency from a Paid Social executive position with OMD. She will be helping to further elevate campaigns through continuous optimisations to ensure KidsKnowBest stays at the forefront of platform expansion and new targeting opportunities. Michael comes from a PPC role with Reprise Digital and as an Amazon marketing specialist, will ensure that KidsKnowBest campaigns convert at the selling point. Daniel has made a move from MediaCom where he was a digital marketing planner and will be working to reach potential customers and increase brand awareness through search channels.
This latest move is a quick response to the growing client need for considered performance marketing support across search and eCommerce with a particular need for Amazon Marketing. Having search and PPC now available in-house means KidsKnowBest will be able to communicate keywords and exchange learnings across different channels.
KidsKnowBest has learned that most consumers get a first impression via social media and then explore a brand through search to follow up, before they decide to make a purchase. It is because of this journey that the agency is creating a robust experience to convert those first impressions into sales.
Ulrika Lundvall, head of Paid Media at KidsKnowBest is thrilled to be expanding her team: “We can now build on our 360o service. We saw a gap in our services and have quickly filled it to offer the best service to our clients,” she says. “We’re always driven by research and data to inform our campaigns, and now we can do this through search and eCommerce to circle back and create a really solid and informed process.”
To find out more about KidKnowBest, visit the company website here.