The digital marketing research agency is launching a new incubator programme to support and guide start-up brands and businesses focused on the youth and family market.

Joel Silverman (CEO)

The KidsKnowBest ‘Growing Pains Accelerator’ will help firms from multiple disciplines including content, digital apps, toys and literature through a bespoke mentoring programme and by providing collaboration and practical services worth at least £150k per company.

Following an open application process, five companies, from start-ups to those at mid-stage, will be chosen to go forward in the 2021 programme for six- or 12-months. The management team and all the heads of departments of KidsKnowBest, who work with clients including Universal, Disney and Lego, will be called upon to work with and build the offering for each company; and where necessary third-party introductions or expertise will be brought in.

Joel Silverman, CEO, KidsKnowBest explains: “Changing careers, and starting a business in 2016 with my co-founder Rob was tough. Navigating the world of kids’ media is even tougher. When you are so far removed from the youth of today, it is so important to speak to them, to understand them, to find out how you can create a piece of magic that will inspire them. We have helped brands of all sizes understand and accomplish this, we want to share our knowledge and support brands in this sector to grow in the market, from beginning to end – big and small.”

To be in with a chance of a place on the KidsKnowBest Growing Pains Accelerator, founders on their start-up and early-funding journey can send in details of the business directly to Joel Silverman at joel@kidsknowbest.co.uk. Applications format can be anything from a piece of paper to a full pitch deck.