The company has announced the appointment of MI PR Global as its retained agency to handle consumer communications for 2016.
Focusing on the range of battery powered vehicles, including the spectacular 6v white sports car, MI PR Global will support Kids@play with the planning and execution of key product launches, events and PR activities.
Malcom Evans, MD and founder of Kids@play, said: “We’re very excited to be working with MI PR Global to promote our brand. Having manufactured mainly for other organisations in the past, this is the first time Kids@play has engaged with PR for our own range and we’re looking forward to getting our name out there.”
Kirsty Barr, director at MI PR Global, added: “We are thrilled to be working with Malcolm on the fantastic new products he’s bringing to market this Spring for budding young drivers. With so many features that mimic real cars, they will be a delight to PR as we head into the warmer season. We look forward to growing our partnership with Kids@play on other lines for AW16 and welcoming them to the FunFest Blogger Summit in September where the children will get to drive the electric cars in a very large enclosed courtyard – no crashes allowed.”