Kids@play has signed up to a joint product development initiative with Stamp France.
The initiative will see Kids@play help Stamp open a UK office, and sell its range of trikes, bikes, go-karts and tri scooters.
Kids@play will also integrate the Stamp range into its wheeled toys range and support all products with the Kids@play Spares and Services Centre in Caerphilly, South Wales.
Malcolm Evans, managing director at Kids@play, commented: “Both companies have been developing very similar products and, to a certain extent, using the same production facilities out in the Far East. We can help each other, and join forces for selling, marketing and servicing the UK and Ireland.”