Kids@Play revs up for London Toy Fair

Published on: 19th January 2018

The board of Kids@Play introduces the ranges on display at London Toy Fair.

The company will display a range of battery-powered ride-ons, as it has invested in significant new tooling projects for the 2018 season, with licensed introductions from Smart, Volkswagen, Landrover, and Mercedes.

Kids@Play will also show a range of slot car racing sets, as it will be introducing two licensed ranges of 1:43 slot racing sets. PJ Masks will target the pre-school toy market with a more comprehensive range of World Rally Championship sets for older enthusiasts. Price points will range from £50 to £100 with media support.

The company will also show a range of licensed pre-school items. With buyers looking to develop ranges around key licences, it has secured new high value items in both Paw Patrol and PJ Masks licences.

The company will be showing new JCB items from Falk, and introducing Ecoiffier on its stand for the first time.

Nathaniel Southworth, Kids@Play managing director, commented: “2018 has started brilliantly for us. We’ve had a great couple of weeks in Hong Kong, and the feedback has been tremendous. We very much look forward to sharing our passion with our visitors to London. We have new team members to introduce alongside our products. There is lots to see, and lots to follow up on.”

Kids@Play will be showing at London Toy Fair, Gallery 180.


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