Cutie Fruities is the latest collectible craze to begin in the USA and will arrive in the UK & Eire soon.

The range of collectible fruit shaped plush launched in Walmart in June. A campaign focused on unboxing and sampling began in mid-June, and combined views have surpassed 2m with one recent video securing nearly a million views within a week.

US sales have exceeded expectations, and there is now a concerted push to get retailers in stock to respond to the increasing demand.

Kids@Play managing director Nathaniel Southworth commented: “We have been previewing retailers to plan for a spring/summer 2019 launch. I am delighted to confirm that Cutie Fruities will be TV advertised through the Spring Summer season. We are always looking for signals that lines will work and the stats from the USA are hard to argue with – the TV ad on its own has had in excess of 350,000 views on YouTube.”

All interested retailers should contact Neil Leah at neil@kaptoys.com or call the team in the office on +44 (0) 1291 429007.

Stock should be available from December 2018, with price points starting at £5.99.