NEWS

Kids@Play to distribute Cutie Fruities in UK & Ireland

Published on: 25th July 2018

Cutie Fruities is the latest collectible craze to begin in the USA and will arrive in the UK & Eire soon.

The range of collectible fruit shaped plush launched in Walmart in June. A campaign focused on unboxing and sampling began in mid-June, and combined views have surpassed 2m with one recent video securing nearly a million views within a week.

US sales have exceeded expectations, and there is now a concerted push to get retailers in stock to respond to the increasing demand.

Kids@Play managing director Nathaniel Southworth commented: “We have been previewing retailers to plan for a spring/summer 2019 launch. I am delighted to confirm that Cutie Fruities will be TV advertised through the Spring Summer season. We are always looking for signals that lines will work and the stats from the USA are hard to argue with – the TV ad on its own has had in excess of 350,000 views on YouTube.”

All interested retailers should contact Neil Leah at neil@kaptoys.com or call the team in the office on +44 (0) 1291 429007.

Stock should be available from December 2018, with price points starting at £5.99.

RECENT ARTICLES

ViacomCBS Consumer Products details latest on hit properties PAW Patrol, Baby Shark and Blue’s Clues & You!

Azure Media merges with Havas Entertainment and bolsters team

Selfridges in talks about potential sale

Hot Wheels names UK Legends Tour finalist – the Volvo P1800 Gasser

Exclusive: Steve Cox of Keel Toys on why sustainability shouldn’t cost the earth

Camp opens seventh store on former Toys R Us site

Friday Blog

Christmas Magic…it’s the Friday Blog!

Hamleys reveals its top toys for Christmas

Success for The Independent Toy & Gift Show as rebrands for 2022

Hornby introduces new BrickPunk range of construction kits