Kids@Play’s Harry Potter Magical Infinity Calendar tipped for Christmas success

Published on: 30th July 2019

Already showcased at the Toymaster May Show and Christmas in July, the calendar will make its next appearance at Autumn Fair. 

Kids@Play is aiming to recreate the queues seen at its 2018 Autumn Fair booth, by previewing the Harry Potter Magical Infinity Gift Box Advent Calendar.

Packed with over £120 worth of merchandise across plush, travel and stationery in a magic rotating box adorned with eye-catching imagery straight from the wizarding world of Harry Potter, the calendar – which has an RRP of £69.99 – presents one of the most important retail opportunities in the lead up to Christmas. The calendar’s innovative ‘infinity’ unveiling-motion will see it feature prominently across social media platforms including Twitter and Instagram in the run-up to Christmas, boosting awareness and driving excitement for the product, while the calendar also appears on the front cover of the August issue of Toy World.

Speaking to Toy World at the recent Christmas in July event, Nat noted: “Our Infinity Calendar is definitely proving a hit… In recent weeks we’ve had retail partners who’d previously said their calendar stocks were sorted do a 180 when seeing this product. It’s a Christmas must-have and a dream for social media and PR purposes.”

Visitors to Autumn Fair can view the Harry Potter Magical Infinity Gift Box Advent Calendar for themselves in Hall: 6, 7 & 8, Stand: 6A90. The Kids@Play team will be only too happy to demonstrate it in action, and provide an overview of the company’s other best-selling lines including the 2018 Christmas best-seller, the Talking Sorting Hat.


Rising cost of living sees retail footfall slump

Melton Toys closes after 12 years in business

Eolo Toys launches Supermasked Stretch Tech Figures

Good weather window results in early start for Light Fund Charity Swim

Hey Duggee set for first live UK tour

Rowan Atkinson immortalised in special Beano comic strip

MGA names Mehran Ravanpay EVP of global manufacturing and supply chain

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up