NEWS

Kidtropolis appoints digital marketing and influencer specialists

Published on: 4th May 2016

iLikeMedia and Weird Lime have been appointed to maximize exhibitor coverage and develop children’s digital marketing campaigns.

kidtropolosThe two firms specialise in creating children’s digital media strategy, connecting brands with YouTube influencers, and building unique children’s brand experiences that will help exhibitors maximize coverage before, during and after the event in the run up to Christmas.

Kidtropolis is the first UK consumer event for all things kids and families taking place at Excel, London in October half term that enables brands to connect with consumers through immersive activities. The appointment of the agencies will enable brands to leverage their marketing and PR campaigns through a variety of opportunities such as product placements, digital advertising campaigns and placing YouTube influencers with companies at Kidtropolis.

Simon Pilling, managing director at Kidtropolis, said: “Kidtropolis isn’t just about the show, it’s about how the show can form part of a bigger marketing campaign. Many people have contacted us about launching a brand or product at Kidtropolis and how we can help maximise coverage and opportunities in the run up to Christmas. Both iLikeMedia and Weird Lime are experts in the children’s market and I’m delighted to be working with them.”

Laura Edwards, director at ILikeMedia said: “We are thrilled to be working with Simon and the team to launch Kidtropolis. Here at iLikeMedia, we felt this would be fantastic opportunity for our kids clients; across video gaming, toys and film to engage with their target market at this fantastic family event. We think that with our collection of popular kids’ YouTube Influencers generating content and attending the event will be a big hit amongst kids in the UK.

Sarah Ann Camp, head of marketing at Weird Lime said: “We are very excited to be part of a new family engagement event for the UK and have the chance to heighten consumer interaction with family focused brands which in the past has never been achievable. Using our skill set of digital, above and below the line family marketing experience we are looking forward to working with brands to truly engage at the show and develop fantastic marketing tools to reach audiences in the important gifting season ahead.”

To get involved in Kidtropolis contact simon@kidtropolis.co.uk

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