The consumer event will make its debut at London’s Excel in October half term.
The event will allow families to immerse themselves in a range of activities, to purchase on site and to enjoy unique brand experiences. With no events currently like this in the UK, Kidtropolis is set to become the must-have event for all kids and family related brands.
The event, spearheaded by Simon Pilling, Toy Fair’s ex director of operations and creator of Toytopia, and Gemma Gallagher, owner of the consumer platform ToyTesters.tv, will enable brands to engage with their consumers in the run-up to the pre-Christmas period.
Simon Pilling, managing director at Kidtropolis, said: “I wanted to create a magical event for both consumers and brands, encompassing not only things that children and families would find interesting, but a range of experiences that families would never encounter anywhere else all under one roof. It makes sense to include this opportunity to ‘all things kids’ in the heart of the UK; in the capital of England.”
Gemma Gallagher, director of brand relations at Kidtropolis, added: “Connecting with consumers is the most important thing for a brand. Kidtropolis will enable toy companies, licensors, licensees and all things family the opportunity to create brand ambassadors in the run up to Christmas. I’m really excited about bringing this unique proposition to the UK and enabling brands to engage two fold; with parents and children.”
Further announcements will be made in the coming weeks.