In his new role, Kieran will oversee global plans for the toy brand.

Kieran will spend his time working in the China office and the UK, whilst attending trade shows and events. These include the upcoming London Toy Fair and Nuremberg Toy Fair.

Kieran will also continue in his role as director of Media PR, a marketing and PR agency which works with over 40 international brands across the globe. It is this experience of working in numerous countries for various brands and sectors that will help position Hape as a market leader.

Kieran will work closely with global marketing director Christoph Bettin. The two already have an excellent working relationship, as Media PR provides Marbel’s full marketing suite. Kieran believes this relationship will continue to create success for Hape globally.

Kieran will be at the London Toy Fair and Nuremberg Toy Fair, and will be available for any meetings and interviews.