Fisher-Price has teamed up with the celebrity mum to encourage active play in its latest campaign.
Celebrating the launch of new products in the Bright Beats line, the Bright Beats Learnin’ Lights Dance Mat, BeatBelle and BeatBowWow, the brand will be calling parents to showcase their little ones best dance moves with their very own #BeatBoBoogie.
The new initiative aims to encourage parents and their little movers to get involved in active playtime to help children develop important social and physical skills while having fun. Kimberly and her 18 month old daughter Willow will be championing the #BeatBoBoogie campaign showing off their dance moves and encouraging parents to share their photos, videos and comments on the Fisher-Price Facebook page. Fantastic Fisher-Price prizes will be up for grabs for the best #BeatBoBoogies.
Kimberly will lead the conversation through media and extensive social activity, driving awareness of the campaign and new product launches. The campaign will also be amplified through a partnership with parenting website Netmums.com, including a Facebook Live Chat with Kimberly and social media activity driving awareness through engaging content.
The #BeatBoBoogie campaign is part of the wider marketing programme, including extensive pre-Christmas TV advertising, to continue to build on the success of BeatBo, putting the Bright Beats Learnin’ Lights Dance Mat at the top of Christmas wish lists.