K’nex and Nitro Circus announce licensing partnership

Published on: 27th September 2016

The agreement will see the creation of a line of construction toys based around the action sport.

KNEX480The relationship combines the award-winning K’NEX building system with Nitro Circus stunts, bringing them from the stadium to the construction aisle for the first time.

“Nitro Circus Building Sets from K’nex will bring these exciting live-action events to life in a new way,” said Michael Araten, president and CEO of K’nex brands. “Children of all ages will have the opportunity to bring the world of Nitro Circus into their own homes. They will be able to build a variety of bikes and construct awesome stunts right in their own living room.”

“We are thrilled to partner with K’nex, an established leader in this space, and bring all the excitement of Nitro Circus home,” said Peter Maule, Nitro Circus’ global head of licensing. ”We are excited about their award-winning innovation that will put smiles on kids’ faces around the world, as well as encourage creative play and rev up imagination.”

K’nex will provide a sneak peek of the new Nitro Circus building sets on September 27th-29th, at the Fall Toy Preview in Dallas. The K’nex Nitro Circus product line will become widely available in autumn 2017.


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