Heading up K’Nex UK is Paul Fogarty, formerly of Mattel, Radica and Tomy Europe. Fogarty will be joined by Tim Ives, formerly of Tomy Europe and MGA, who will head up the K’Nex UK sales division. Ives and Fogarty are the beginning of a new team that will combine a wealth of toy industry experience and a passion for the K’Nex brand. Tomy Europe, the current distributor of K’Nex in the UK, will continue to offer excellent service through the end of 2013.
Michael Araten, president and CEO of K’Nex Brands, said: “We are excited to have Paul and Tim join the K’Nex family. Their passion for our brand and years of toy expertise are incredibly valuable and I am confident that, together, we can build a team who will work hand-in-hand with consumers and retailers in the UK to continue the growth and success of K’Nex.”
Paul Fogarty, managing director of K’Nex UK, said: “This is a really exciting time to be joining K’Nex. We plan to drive the brand with an emphasis on what makes K’Nex a unique, creative and exciting construction toy.”
More details of the marketing initiatives to support the re-launch will be unveiled during Spring previews in July, and throughout the rest of 2013.
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