The company hosted a one day event at Thorpe Park Resort to engage a captive audience of families with a love of adventure.
Showcasing new additions to the theme park-inspired line, Thrill Rides, as well as K-Force blasters, guests were able to build, blast and win prizes in The Dome before riding their favourite rollercoasters.
A group of influential family bloggers were also invited to attend the event, and will be sharing their experience of the day in coming weeks, as well as reviewing the key new additions to the K’Nex line-up. Bloggers and park guests alike enjoyed the Son of Serpent Giant Coaster, a free play building area that was packed full of construction kits, a K-Force blasting gallery and more.
Paul Fogarty, K’Nex UK managing director, said: “We were thrilled to hold this pop-up event at Thorpe Park Resort, giving families the chance to try our latest, greatest toys. We’ve loved working with the theme park this year on K’Nex Science Workshops in the Thorpe Part Resort Education Centre, so it felt a natural progression for all involved to offer something special to their huge footfall of family guests too.”
A video of the day can be watched below.