In line with the company’s affirmation ‘Building Worlds Kids Love’, the destination marks a key step in the K’Nex re-launch, providing a hub for local fans to engage with the brand within the digital world.
Alison Hubbard, head of marketing, said: “We are really excited about the launch of our new website as it will provide an essential digital platform to support a number of our key marketing initiatives, along with the re-launch of K’Nex back into the UK. This new site will enable children to explore the world of K’Nex whilst having fun checking out the latest news and videos.”
With entertaining and engaging content that will constantly be updated, the website will encourage deeper engagement with the brand. Children can visit the website to share their experiences, constructions and photos and to find out more about the story behind the creation of the brand, including how the sets are produced. It will also provide consumer support offering building tips, information regarding how to request spare parts, video demonstrations of the sets, as well as downloadable instructions for additional models.
Hubbard continued: “With a vibrant look and feel, knex.co.uk will feature a wealth of videos to enjoy, including our new TV ads designed to challenge and inspire children to create designs which are their ‘K’Nex Big Thing’, along with building tips and videos of extreme builds created by fans of such scale that is only possible in the world of K’Nex.”
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