K’Nex launches dedicated UK website

Published on: 26th February 2014

K’Nex Brands has launched, a new website designed to bring the brand to life online for UK consumers.KNEXlogo300

In line with the company’s affirmation ‘Building Worlds Kids Love’, the destination marks a key step in the K’Nex re-launch, providing a hub for local fans to engage with the brand within the digital world.

Alison Hubbard, head of marketing, said: “We are really excited about the launch of our new website as it will provide an essential digital platform to support a number of our key marketing initiatives, along with the re-launch of K’Nex back into the UK. This new site will enable children to explore the world of K’Nex whilst having fun checking out the latest news and videos.”

With entertaining and engaging content that will constantly be updated, the website will encourage deeper engagement with the brand. Children can visit the website to share their experiences, constructions and photos and to find out more about the story behind the creation of the brand, including how the sets are produced. It will also provide consumer support offering building tips, information regarding how to request spare parts, video demonstrations of the sets, as well as downloadable instructions for additional models.

Hubbard continued: “With a vibrant look and feel, will feature a wealth of videos to enjoy, including our new TV ads designed to challenge and inspire children to create designs which are their ‘K’Nex Big Thing’, along with building tips and videos of extreme builds created by fans of such scale that is only possible in the world of K’Nex.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.


Friday Blog

Is everything OK…it’s the Friday Blog!

Character Options announces senior promotions

Baby born celebrates 30th birthday with over 20,000 children

Spielwarenmesse 2022 details precautions for a safe event

Hasbro progresses sustainability goals with Potato Head

Universal ramps up Jurassic World excitement with new short

Blackpool to welcome new Merlin Entertainments Peter Rabbit attraction

Sign up now for ‘Supply Chains, transportation and toys’ webinar

Toy Galaxy opens new Watford store and champions indies

Bachmann unveils latest winter launches