The six week multi-platform campaign will build awareness of the Kid K’nex range.
Paul Fogarty, K’nex UK managing director, commented: “Tiny Pop is an ideal partner for Kid K’nex, providing us with broadcast and digital platforms on which to showcase how we have adapted our unique building system for younger budding builders aged 3+, with colourful and chunky pieces that are easy to snap together. We have created a series of fun, animated product videos for the campaign, each designed to bring the range to life and engage child and parent.”
The heavyweight sponsorship includes a new 30 second TV spot running 10 times a day for two weeks, plus additional 10 and five second TV spots running for six weeks at key viewing times, achieving at least 450 TVRs with both mums (HWCH 0-3) and kids aged 4-6. A six-week digital advertising programme will support the broadcast campaign with 200,000 impressions on the Tiny Pop website.