Initial feedback from early sales in the US has revealed that K’Nex’s Plants vs. Zombies range is exceeding expectations.
The line, which was developed to showcase characters and action from the globally successful online game and mobile app, has performed strongly at retail with both the collectable mystery figure bags and building sets delivering outstanding results in just the first two weeks of availability.
“We set out to create a K’Nex Plants vs. Zombies Building Set line that would bring these exciting characters to life in a new way and, to date, the results have been incredible. The initial feedback from consumers has been overwhelmingly positive and has confirmed our confidence in the strength of this exciting property” said Michael Araten, president and CEO of K’Nex Brands.
The Plants vs. Zombies range will launch in the UK in June and includes mystery figure bags and a range of building sets delivering across a number of key price points.
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