With the toy retail business thriving, K’nex has announced that the UK team will also begin distributing the brand’s education range from January 2016.
Aligned to Science, Technology, Engineering and Maths (STEM) standards, K’nex Education sets are designed to encourage hands-on STEM learning concepts in the construction, investigation, discussion and evaluation of scientific and design principles.
Paul Fogarty, K’nex UK managing director, commented: “We’d like to thank Data Harvest for its support and development of the K’nex Education line, as it has laid the groundwork for us to drive real brand synergy between our toy retail and education offerings. With STEM concepts at the forefront of conversation in education, now is the perfect time for us to excite education professionals and pupils alike with the scale, movement and learning possibilities offered by K’nex.”
Data Harvest will continue to supply and support the full K’nex Education product range until the end of 2015. From 2016 onwards, Data Harvest will exclusively supply and promote the jointly developed STEM ICT products: K’nex STEM Discover Control set and the new K’nex Robotics set.
The K’nex UK team will be meeting with key education suppliers in the next few weeks and will be exhibiting at BETT in January 2016. Education retailers should contact Tim Ives at firstname.lastname@example.org for sales queries and Eileen Thornton at email@example.com for marketing opportunities.