The promotional sequences, known in the TV trade as ‘bumpers’, will appear throughout the day on a Saturday and Sunday, between 9.25am and 6pm. The regular placement of promotions guarantees Sequin Art a prime position throughout the day and maximum visibility. Each of the promotions will be 10 seconds in length.
The sponsorship will run through the key Christmas present buying months of September, October, November and December. KSG is preparing a series of different promotional films so they can be rotated to keep the message fresh. The massive support for Sequin Art comes at a time when the brand is going from strength to strength both at home and abroad. In addition to the on-air promotion, Sequin Art will be sponsoring the CITV website for the month of November.
For the last six years KSG has supported Sequin Art on television using a number of channels including ITV, CITV, Channel 5, Nickelodeon, Pop TV and Tiny Pop. The spend on TV advertising will increase further in the pre-Christmas period. This will be the first time the company has used sponsorship ‘bumpers’.