Kurio sales exceed expectation and earn it its first award

Published on: 16th August 2012

A heavyweight marketing campaign has created huge demand for InspirationWorks’ new family android tablet.

According to InspirationWorks, Google Organic searches showed a spike in internet searches for Kurio throughout July and August, while large numbers of consumers pre-orderered the £150 units before its release. With stock now available in John Lewis, Argos, Conways Toymaster and Toys R Us, and many more retailers about to receive stock, demand to date has outstripped expectation, with further retail orders being placed.

The tablet also recently won its inaugural award; Kurio 7 is a winning product in the Right Start Best Toy/Best Baby Essentials Awards 2012, and is now in line for a highly prestigious Special Award to be announced by Right Start Magazine later in the year.

David Martin, UK director and general manager, said: “InspirationWorks is obviously delighted to receive the Right Start award. The journey to bring Kurio to market has been a truly incredible one so this is true reward to the people within the organisation who made it happen, and I’d like to thank all our toy retail partners who have backed us every step of the way to make Kurio the big success that it is clearly going to be through 2012.”

Kurio is the first quality android tablet designed specifically for children. With its own specific Kurio Genius Parental Controls it is loved by kids, and trusted by parents.


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