Global fashion doll brand L.O.L. Surprise! has partnered with Pineapple Dance Studios for a series of exclusive virtual dance workshops.
The free of charge workshops, aimed at encouraging children to champion self expression, get active and celebrate all things dance, took place earlier this month on Sunday 7th March, with 600 families tuning in from home to watch the Pineapple Dance Studios instructors teach the energetic dance routine to the L.O.L.
Surprise! song ‘I’m a Queen’. Fans of the brand took to Instagram to share their excitement and newly learned dance moves, using the hashtag #HowDoYouDance to reach a total of over eight million people throughout the UK and beyond.
To help spread the message far and wide, influencer L.O.L. Surprise! ambassadors Fashion Laerta, Olka Fiolka and Casey Barker each shared content of the class, dressed in L.O.L. Surprise! clothing, which is available from George at Asda.
The partnership comes after a string of successful launch moments for the new L.O.L. Surprise! Dance Dance Dance range, including top-tier celebrity partnerships, mass influencer collaborations and fan giveaways on the L.O.L. Surprise! owned channels and retailer sites. The uplifting message behind the Pineapple Dance Studios x L.O.L. Surprise! dance classes follows on from the recent #WeAreLOL social media campaign, launched by L.O.L. Surprise! in January.
Neil Bandtock, MD at MGA Entertainment said: “We’re delighted to have partnered with such a prominent name in the dance industry, and the reaction from our fans following the Pineapple Dance Studios workshops has been incredible. At L.O.L. Surprise! we’re always thinking of new ways to bring the product lines to life, offer money can’t buy experiences and give back to the L.O.L. Surprise! community which is the heart of the brand.”
Debbie Moore of Pineapple Dance Studios added: “The LOL Surprise! Dance Dance Dance collection is the perfect partnership for Pineapple. Our dance fans loved learning the Dance Dance Dance moves from Pineapple teachers live from our London studios.”
The new Dance Dance Dance line includes the L.O.L Surprise! Dance Dance Dance O.M.G. Fashion Dolls, L.O.L Surprise! Dance Dance Dance Tots and the L.O.L Surprise! Dance Machine and is available now. Fore more info, visit www.lolsurprise.com.
The new L.O.L. Surprise! Remix album is also available to stream or download.
To view a highlights video of the event, see below.